Climbing Escalade Canada (CEC) today announced a new partnership with Rock Digital Marketing. This partnership will bring a new level of media coverage and marketing support to national level Canadian climbing. Rock Digital will provide expertise for the 2021 North American Cup Series, as well as the 2021-2022 CEC Competition Season, which includes 9 events throughout Canada.
“CEC is very excited about this partnership, which will enhance the quantity and quality of Canadian Climbing media coverage”, says Christiane Marceau, Executive Director of CEC. “The 2021-2022 Season will mark our return to competition, after a 2 years hiatus on the national stage and partnering with Rock Digital ensures athletes and stakeholders get the exposure they deserve to showcase their resilience and determination.”
“This partnership with CEC is a great milestone for Rock Digital Marketing, for myself, and for Canada’s competitive climbing community” expressed Kiley Whittal, co-founder of Rock Digital.
“Aiding in the growth and development of climbing in Canada is our core focus at Rock Digital, and our main reason for starting” added Philip Quade, co-founder of Rock Digital. “ Having served as a freelance photographer in the competitive climbing circuit for over 7 years, I have seen the many trials and roadblocks our community members face regularly. I look forward to having a greater opportunity to effect positive change for the future of Canada’s competitive climbing culture, both at home and on the global stage.”
The benefits of this new partnership are multiple, including:
- Heightened exposure for Canadian athletes on the global stage
- Exclusive coverage of national climbing events on social media
- Introduction and education for audiences new to climbing
About Climbing Escalade Canada
Climbing Escalade Canada (CEC) is federally incorporated as a National Sport Organization (NSO). The purpose of CEC is to be a leader in the promotion and development of competition climbing in Canada for athletes and the extended climbing community. We strive to enable athletes to achieve their high-performance potential in an ethical, equitable and equal competition environment.
About Rock Digital
Rock Digital Marketing is a niche marketing firm owned by Philip Quade and Kiley Whittal. Areas of specialization include branding, social media, graphic design and photography. The mission of Rock Digital is to further the careers of athletes on the global stage, support the growth of climbing as a sport, and be a resource for the world of climbing to showcase the amazing talent and dedication of the community.
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